Anyone can build it in a weekend. But is it worth doing?
Everyone is using AI to produce more, faster. The real question is whether what comes out is any good, and whether it is still worth having in six months once the novelty wears off. That is not a technical question. It is judgement, and judgement is what I have sold for thirty years.
Reiner Gärtner. Newcastle, Australia.
Why me
Most people in AI have the tools but no depth in any field. Most content people have the depth but never touch the tools. I have both, which is rarer than it should be. Thirty years in journalism and marketing taught me what good content is; building with AI every day shows me what it can and can’t do. So I can usually tell good AI work from the kind that only looks good until you read it twice.
AI is only as good as what you feed it. It needs real judgement to produce anything worth keeping, and most people I work with already have that. What they lack is the time to wire it up. I either do that for them, or show them how.
Work with me
A Content-AI Audit, or judgement-led consulting. Does your AI content actually hold up?
→The workbench
Essays, and the side projects I build to stay sharp. This is where I think out loud.
→Proof
Questions nobody else was answering properly, so I built something that does.
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