Reiner Gärtner
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Reiner Gärtner

Professional Profile

Professional Profile

As a seasoned professional with over 30 years of experience, I have developed a strong foundation in communication, consulting, coaching, media production, and project management. My recent certifications in Professional Scrum Master (PSM) and Professional Scrum Product Owner (PSPO) are a testament to my commitment to adapt and drive change across a diverse range of industries and projects.

  • Business: Proficient in media consulting, social media coaching, user stories, customer journeys
  • Communication: Storytelling, writing across formats and channels, editing, and translation, AI prompting
  • Organization: Skilled in Scrum, project management, productivity optimization
  • Analytical: Adept at research, systemic thinking, rapid learning, testing, and quality assurance.
  • User experience: Experienced in design thinking, sketching, UX, and SEO.
  • Technical: Knowledgeable in web technologies, CMS, Trello, JIRA, and audio/video production.

Consultant, Coach, PMO, Author (08/2019 - present) - Jewells, NSW

  • Consulting and editorial services to German clients, focusing on content strategy and copywriting
  • Developed a B2B Social Media ambassador coaching program for insurance cyber-crime experts.
  • Created a multi-channel cyber insurance campaign/community, including strategy and coordination.
  • Published a book on “LinkedIn articles for topical experts.”
  • Acted as a Professional Scrum Master for startup companies

Founder, Social Media Coach (01/2015 - 04/2021) - B2BSoMe, Wangen, Germany

  • Developed and led group coaching/training sessions in B2B, targeting advanced to expert levels.
  • Worked with CEOs, CFOs, and top management in personal/corporate positioning.
  • Led a Social Media Ambassador program with top executives and subject-matter experts.
  • Ghostwrote LinkedIn articles on various topics, including technology, insurance, finance, emerging technologies, and political lobbying (Non-GMO in the EU)

Media Consultant, Copywriter, Producer, Project Manager (08/2008 - 09/2019) - Wangen, Germany

  • Facilitated purpose and value proposition design thinking sessions, including documentation.
  • Managed and edited several corporate responsibility reporting initiatives of a large financial B2B company.
  • Served as development editor and project manager in multiple corporate website relaunches.
  • Created content and social media strategies for various campaigns and projects in all media, channels and formats.
  • Established all social media channels for a German DAX30 company, including concept, coaching, and posting.

Presentation Storytelling (10/2016 - 12/2018) - Wir-Präsentieren, Wangen im Allgäu, Germany

  • Collaborated with an art director/PowerPoint expert to create targeted presentations with compelling storytelling elements that captivated audiences and encouraged a “call to action.”

Journalist, Copywriter, CMS Specialist (08/2007 - 08/2008) - Canberra, Australia

  • Researched and reported on “solar thermal cooling” technology for German outlets and maintained a “SolarAirCon” wiki.

Journalist and Copywriter (08/2003 - 08/2007) - Munich, Germany

  • Contributed articles, managed website relaunches, and provided copywriting services for a large B2B financial sector company while continuing to write columns and articles as a journalist (technology, business and energy sector).

North America Correspondent (02/2002 - 08/2003) - Vancouver, Canada

  • Expanded journalistic portfolio to include fuel cell technology in automotive and marine industries
  • Reported on technology and green tech developments for German, US, and Canadian publications, including Redherring Magazine and Adbusters.

US Foreign Correspondent (05/2001 - 02/2002) - Portland, Oregon

  • Shifted to sustainability and green tech, incl. articles on wind and solar energy to Wired News.

US Foreign Correspondent 06/1997 - 05/2001) - San Francisco

  • Covered dotcom, technology, business, and social aspects for various German technology and business outlets in print and online, including authoring a monthly column in “Internet Professional” from 1999-2007, discussing the social impacts of dotcom.
  • Wrote and revised the Marco Polo travel guide for San Francisco.

PR Account Manager 12/1994 - 06/1997) - Munich, Germany / London, UK / Paris, France

  • Managed PR accounts for a pan-European technology public relations company, with CompuServe as a primary client.
  • Collaborated with technology journalists and news/business outlets to communicate technological advancements and business impacts.

Editor, Computer Magazines (11/1991 - 12/1994) - Düsseldorf, Germany

  • Worked as an editor for “PC Praxis,” “Data News” (Germany’s first Internet Magazine 1993) and “PC Intern,” covering hardware, software, and telecommunications, focus on telecommunications, CompuServe, telnet, gopher, and early internet since 1992.
  • Certified Professional Scrum Master (PSM1 - scrum.org), 2021
  • Certified Professional Scrum Product Owner (PSPO1 - scrum.org), 2021
  • Certified Solar Technician (Chamber of Skilled Craft; Munich, Germany), 2006
  • Business Administration (unfinished), University of Düsseldorf, Germany, 1991-1994

Need more?

Here is a a list of some projects. Also, feel free to check out my notes to see what’s currently on my mind.

Are you open to exploring my services or engaging in a conversation about potential collaboration opportunities with me? Connect via LinkedIn or enquire here.